Job Brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Digital Marketing Specialist responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Supervise online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Supervise valuable and engaging content for our website and blog that attracts and converts our target groups
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Excellent understanding of digital marketing concepts and best practices
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Experience with B2B marketing; social media, Google Adwords and email campaigns and SEO/SEM
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Solid knowledge of WordPress and Elementor (desired)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Teamwork and collaboration between departments
• BSc/MSc degree in Marketing or related field